Digital or Online Marketing is a cost effective way of reaching your audience in a direct and measurable way.
You have invested time and money into building your website and now you must make sure your customers know you are open for business. Do you need a small focused website to market a product, service or event? We can provide the following:
Pay Per Click
PPC Advertising allows you to reach your target audience in a direct and measurable way.
Through its AdWords advertising service Google provides another opportunity for you to get your website appearing on the first page of results for your chosen keywords.
These are the adverts that appear on the right hand side and top of your screen when you perform a Google search. At its simplest Pay-Per-Click advertising means that the more you bid for a keyword the higher your advert will appear in the Google AdWords listings – there is a bit more to it than that, but money is the main influence on positioning.
SEO Search Engine Optimisation
A well optimised website will bring more customers to your website.
‘Organic’ visitors cost you nothing, so the more you can entice to the website the better! Great SEO (Search Engine Optimisation) depends on a number of things, all of which we consider when building a website. We can also take an existing website and improve it’s SEO why not contact us.
Regular communication with your existing customers is a key part of creating a successful online business.
Communicating with your customers shouldn’t be a headache! Our email marketing software makes it quick and easy for you to send out regular email newsletters to your mailing list.
We can create you an email template which reflects your current branding and website, and all you would need to do then is login to your email newsletter dashboard, choose your template, and add your message and upload any pictures you want to send out.
Your existing customers are your most important, these people have already purchased your products and services and should have established trust in the brand. Now you want to encourage loyalty, establishing your business as an expert in the field, and ensuring that you are the first place to call on when this service is required. We would develop an email marketing plan which would see you sending out regular newsletters informing this group of people about new products, relevant events, news, it’s a great opportunity to stamp your personality on your business.